We discussed and presented Ponoko before, but here is a presentation sent to us by one of the founders, Derek Elley:
About us
Ponoko is the world’s first personal manufacturing platform where anyone can click to make, buy and sell digital products.
The brainchild of software entrepreneurs Dave ten Have and Derek Elley, Ponoko was founded on the disappointing experience people face when making (individualized) products – it is complex and high cost, both financially and environmentally.
Encouraged by the rise of the Internet connected ‘creative-class’ along with smarter, faster, smaller and cheaper digital manufacturing hardware (laser cutters, CNC routers and 3D printers that connect to your everyday PC), they formed a plan to solve these problems.
Starting with the premise that the personal computing and the personal manufacturing industries have strong parallels, they realized that one day everyone will be able to create and make any product from their own home.
This led to the idea of mass-individualized products created by the Web community and made on a globally distributed network of manufacturing hardware controlled from any PC.
And then things got quite exciting. Imagine today’s explosion in digital content creativity being replicated with products – what world changing inventions are we going to see by giving 1 billion Internet connected people the chance to simply ‘click to make’? And what about the positive effects on the global warming problem that stem from eradicating the storage needs of finished mass produced products? Wow.
And so they got building the world’s POST post industrial revolution – and called it ponoko.com.
The problems solved
Today’s product making and distribution model is financially and environmentally unsustainable. It is also under pressure to digitize like the music and video industries have.
Because today’s 100-year old product making and distribution system is so ingrained into our every day lives and delivers so much benefit, problems are not so obvious. But when was the last time you made something? Making products today does not come easy – some major problems exist:
1) Making and delivering (individualized) products is a time consuming, complex and expensive process. This pain does not fit well in a world that is increasingly in demand for instant satisfaction from mass personalized and customized products at low cost.
2) Product making and distribution is cost prohibitive for new entrants without relatively deep financial reserves. This is stifling mass creativity of real products and the progress of humanity on unimaginable fronts.
3) Low cost mass production and global distribution relies upon using lots of cheap energy and labour. But these two resources are running out.
4) Product making and distribution is a major contributor to the global warming problem (according to the WRI, perhaps 20% of the problem). Being environmentally unsustainable, the increasing ‘carbon currency’ costs also make the current model financially unsustainable.
5) Finding individualized products is very difficult and buying such products is a time consuming, relatively complex and expensive burden. Why is there no easy to find supplier of low cost personalized products?
These pressing problems illustrate that a new product making and distribution process is required. Ponoko is that new process.
Our solution is made possible given the rise of the Internet connected ‘creative class’ along with smarter, faster, smaller and cheaper digital manufacturing hardware (laser cutters, CNC routers and 3D printers that connect to your everyday PC), and production materials.
The benefits delivered
Ponoko delivers the future of product making and distribution to the mass market, today:
- Creators – less risk. On-demand design and manufacture is made possible, so work does not need to be commenced until a consumer makes a purchase. And because product designs can be sold to a large global audience from day one, pay back periods can be shortened.
- Creators – lower costs. With Ponoko, creators can now ship digital product designs with the click of a mouse, not physical products requiring a pocket full of cash. This is Apple iTunes for products, but with YouTube style user-generated content.
- Creators – instant scalability without cost. Ponoko’s distributed manufacturing model means the creator’s cost and timeframe to manufacture a product for 1 customer is the same as for 1 million customers. Creators can now sell millions of products on-demand at ‘no’ extra cost.
- Creators – increased control. Ponoko is specifically designed to provide end-to-end visibility & control over the entire product making and distribution process.
- Creators – less complexity. By connecting creators direct with consumers, the traditional supply chain complexity involving a manufacturer, distributor, wholesaler and retailer is eliminated.
- Consumers – low cost individualized products. Because no physical product exists until purchase, product design collaboration makes it possible for everyone to co-create and personalize ‘almost anything’ they need & want. As adoption increases, prices for Ponoko’s design-to-order and made-to-order commodity type products will become unrecognisably low.
- Environment – cut the global warming costs and product waste. By cutting out todays supply chain middlemen (manufacturers, distributors, wholesalers, retailers), less transport and no storage of final products means less carbon emissions. And because products are only made after purchase, less ends up in the landfill.
- Humankind – explosion of world changing products. Ponoko enables a real world creative explosion to parallel the digital content explosion, meaning we are going to see product invention breakthroughs faster than ever before.